Nisus Medical offer expedited market access and product assessment, defined user(s)* feedback, market strategy and planning, a fast track to understanding your target customers** and their wants and needs.
We will provide a full UK market analysis which can identify your largest potential direct users and the associated clinical colleagues required for clinical market success; we will also provide leading peer group information from both within their establishment and within the NHS and private sectors as a whole (the ‘Network to success’) which is a key factor for strategic sales planning in the UK.
Understanding the UK Healthcare Market
We will also provide the latest breakdown on current competitors and/or technologies and products which could become competitive both in terms of clinical outcomes and economic factors within the budget streams identified for a particular product range. Furthermore, we can assist in designing a mechanism whereby alternative funding streams or cost rationalisation can be achieved so avoiding the ‘no money available’ situation companies can find themselves in following a formal product launch.
We will also provide data on both the direct and indirect market competition for your product i.e. locations and establishments of development, current strategies and all obtainable information regarding the potential threats and time-scales to success and full market entry.
Competitive time-scales can be as important to your product launch as client feedback and our sales strategies can maximise funding and minimise these threats to give success for your product.
Our recently defined sales division has been established in order to provide ongoing sales and marketing services following consultancy services so you are guaranteed our highest attention as only through dedicated hard work and effective customer liaisons we will be in the best position to provide future services and/or potentially distribute your products in the UK & Ireland, if that is what would be required.
We identify your potential largest users, current competitors or similar products their locations, their strategies and all information regards similar products or threats.
NISUS MEDICAL ARE UNIQUE IN WHAT WE OFFER OUR CLIENTS. EACH PROJECT WE UNDERTAKE IS TAILORED TO SUIT YOUR PRODUCT AND ALIGNED WITH YOUR COMPANY’S AIMS. WE ARE FLEXIBLE AND OFFER A VARIETY OF SERVICES AS LISTED BELOW.
CONTACT US TO DISCUSS HOW WE CAN BEST HELP YOU SUCCESS
How we can help you
- INTRODUCTION TO THE UK HEALTHCARE MARKET
- CONFIDENTIALITY – your can be assured that we protect your information in the strictest confidence.
- UK VISITS – TO MEET THE MOST IDEAL CLINICIANS AND DECISION MAKERS
- ACCESS TO OUR KEY CUSTOMERS
- CLEAR UK MARKET ASSESSMENT – TAILORED TO INCLUDE THE INFORMATION YOU MOST NEED AND TO SUIT YOUR PRODUCT AND AIMS
- SALES AND MARKETING STATEGY DESIGNED TO BEST PROMOTE YOUR PRODUCTS NOW AND IN THE FUTURE
- PRODUCTION OF TARGET CUSTOMER SPECIFIC CLINICAL INFORMATION VIA TO OUR VAST DATABASE OF UNITED KINGDOM CLINICAL LEAD AND
- DECISION MAKER CONTACTS
- MEDICAL DEVICE PROCUREMENT CRITERIA,
- UK REGULATORY PROCESS AND LEGAL GUIDANCE
- TECHNICAL AND R&D ADVICE
- PRODUCT TRAINING AND SUPPORT FOR THE CUSTOMER/ TRIAL SITE
- CLINICAL TRAINING PACKAGES
- FOCUS GROUPS SPECIFIC TO YOUR PRODUCT/ THERAPY AREA
- NATIONAL CLINICAL STUDIES FACILITATION AND MANAGEMENT
- NATIONAL CONFERENCE AND CLINICAL STUDY DAY ORGANISING AND PROMOTION/ REPRESENTATION
- CLINICAL JOURNAL AND MEDIA PR AND REPRESENTATION
- SALES TOOLS AND MARKETING SPECIFIC TO THE UK
- SALES AND DISTRIBUTION
- IMPORT AND LOGISTICS ADVICE
- PRICE OPTIMISATION
- PAYER AND KEY OPINION LEADER STRATEGY
- LOCATING YOUR IDEAL DISTRIBUTION PARTNER AND SALES TRAINING
- UK EMPLOYMENT ADVICE AND MEDICAL SALES RECRUITMENT SERVICES
- EUROPEAN AND US STRATEGIES
- REPORTS ON NHS STRATEGIES, UK POLITICAL AND HEALTHCARE POLICIES
Whilst there is a clear need to introduce innovative, new technologies and systems to enable hospitals to adapt, progress and manage their extra patient demand and improve services there is, as yet, no easy route for International companies to access, demonstrate, test and discuss their products with UK clinician decision and policy makers.
The National Health Service is Internationally respected as a perfect environment to fully introduce, discuss, clinically test and develop emerging technologies and in doing so, you can be assured that, in partnering with Nisus Medical, your products will receive the most dynamic, focussed, cost effective and powerful clinical data and user feedback to expedite further product development and move towards sales and marketing, if so required.
In our experience, unless a company understands the market fully, has a clear plan forward with the ability to approach the correct clinician (or end user and groups of decision makers) and knowing where at the most appropriate stage in product development to move forward, it is impossible for products to gain awareness and become accepted.
As you would expect, the only way to succeed is when we understand you as a company and how you work and so any project we undertake is a joint partnership.
Whilst we ourselves are not experts in regulatory law we do have strong working partnerships with organisations that can provide expert advice and precise information for development approval and patient evaluation should your product not already be close to market readiness.
Where required, and appropriate, we will instigate and manage all aspects of product assessments and clinical evaluations.
In previous projects the Nisus Medical team has successfully supported companies take part in clinical trials including passing Ethics Committees/IRBs submissions, partnering with lead investigators, assisting with study protocols, training the clinicians on your behalf and managing the study with product support and you, as the manufacturer with regular reports from the trial site/s
Our work has directly resulted in National and International study presentations and publications which have, in turn, changed clinical practice in the UK and around the World – we work in partnership with the healthcare establishments and clinicians so that you receive the very best feedback and reports based upon agreed aims.
Our work in the UK has helped International companies approach other key markets with the best strategy possible such as the United States, Japan, Brazil, Australia, Canada, China, India and Europe.
We would be very happy to discuss these successes with you and how we can help your business achieve the same.
*Many medical devices will have multiple users which can vary from device set up through maintenance and cessation of use, Nisus will provide this multiple access and feedback from all required parties.
**Sometimes the unseen or secondary user who manages the medical device in the maintenance and cessation phases can have a profound effect on whether a product is liked and/or accepted in UK clinical use. Nisus Medical know how to manage and educate these users to provide the very best chance of success for your product.[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]